Client and Audience needs

Client and Audience needs

We have studied on the case of our audience being that the music video is Horror themed and would appeal to a more gothic nature we have established as the following.

The first being that the audience in question would be aged from around 16 to 20s basically young adults, we say this due to the fact that the vast majority of the young audience of today are consuming a vast amount of Horror material and content. We have began to establish whom are the primary audience are. 

I have established with my team of researchers and artists and alike that we have concluded that the younger audience a more likely demographic that is attracted to the occult examples would be the like of Neo Paganism or Wiccanism which is a branch off of the former. We have established the selected narrative with its themes of the occult and its included feature being the protagonist being quite similar by characteristics to that of the Banshee being a part of ancient and pre Christian Irish folklore. We do have a variation of concepts and narratives which revolve around horror and the occult however we have established being that this was something that better fitted the younger audiences preferences. 

The Music Video has certain themes which its style is owed to other styles created and established by the following such as Marilyn Manson being the more Mainstream of our inspiration and tapped into markets as well as the more older and long time established Motorhead as well as the Infamous and perhaps quite heavily cultured inspired Burzum. 

General Marketing sources:

https://variety.com/2016/film/news/horror-movies-1201900551/