The Media Blog: 26.3 Film Production Publicity Pack

BTEC Assignment Brief

Assignment title

26.3 Film Production Publicity Pack

Qualification	Unit number and title
60 Credit Sub Diploma in Creative Media 30 Credit Certificate in Creative Media	Unit 26: Film Studies
Assessor name	Assessment Decision - Internal Verifier name(s)
Marina Alexon	Harry Dhami
Date issued	Hand in deadline
Week of1^st April 2019	Week of the 20^th/27^th of May 2019

Criterion	To achieve the criteria the evidence must show that the student is able to:
P3	Describe the relationship between producers and film audiences with some appropriate use of subject terminology
M3	Explain the relationship between producers and film audiences with reference to detailed illustrative examples and generally correct use of subject terminology
D3	Comprehensively explain the relationship between producers and film audiences with elucidated examples and consistently using subject terminology correctly
P4	Describe the relationship between audiences and films with some appropriate use of subject terminology.
M4	Explain the relationship between audiences and films with reference to detailed illustrative examples and generally correct use of subject terminology
D4	Comprehensively explain the relationship between audiences and films with elucidated examples and consistently using subject terminology correctly.

Scenario

You have decided to create a concept for an original film or remake/prequel/sequel to an existing film. In order for this project to be successfully picked up by a production company, you must consider the relationship between producers and audiences and audiences with the film. You will put together a publicity pack for your film.

Task 1:Initial Research

Producers of films must engage an audience for the product they are creating. Research for the original film that you are creating covering the following points:

(If you are creating a remake/prequel/sequel base your research on the original – if you are creating a whole new concept, base your research on a similar film already released)

Introduction

• The Title of the Film is Deckard.

• The Year of release is 2019 and the production house is the Ladd Company.

• The film is set in London in the year 2019. The Genre of the film is Sci Fi, Thriller and Tech noir.

Producer

 The Producer is Fiachra Davis. The Producers role is an executive decision-maker on a media project the developments of the production stages. The producer holds many duties such as a Production and Overseeing the development of the Media Product.

 Why might a producer may oversee every stage of Production so that He or She may find it easier to help establish the planning coordination in the development of the overall Media production and the direction in which adjustments may affect the overall state of the Product development.

 Techniques that were available to producer are the hypothesis, conceptual definition and operational definition.

(Test Screening, questionnaires, focus groups etc.)

 The Producer used Techniques such as questionnaires to help gauge the Public view and opinion for the film as well as getting information for the demographics of whom will be con summing the media in question that the Producer is producing.

Target audience

 The Specific audience for the film would be Men of Working and Middle class who range from 18 to 60s the ages of which we estimate the audience would be. The audience listed above would be our Primary audience who we aim to aim this media production at.

o We Targeted the audience by looking at those who would often frequent many of the Comic bookstores and conventions as well as factoring the age of the audiences who would have watched the film in question from its original release date that being September of 1981 in the United Kingdom.

o Our strategy we used was successful because we now have a fully concreate plan and layout to the audience whom we will try to advertise and gauge the films advertisements on its release to the respective audiences.

o We believe that the audience in questions of whom we targeted have yielded a success because we believe that most of the public polls we have concluded to the result that we are success because of the public response being promising as a result of our announcement of the film and a part of its story line and narrative to give the audiences a hint.

Marketing strategies

How was the film marketed?

o Posters

o Websites

How was the film distributed

o The Distributor of the film would be Sony Pictures.

o The benefits of the right distributer for a film is that they will be able to handle the distribution of the film to the outlets in a timely and in a professional manner.

o Sony Pictures is a large international Distributer is considered to be a large distributor.

o The screens we showed our film numbered at 566 in UK alone and Internationally we screened an estimate at 217 screens in total internationally.

o The Movies Box Office takings where 312.4 million USD or 246.7 million GBP

o The Film Budget was 120 million USD or 94.8 million GBP this was 150 million GBP profit we made on top as a profit.

o Our Marketing and Public relations committee yielded positive in regards to our results of marketing strategy and coordination to informing the public and gaining info from the public which has greatly helped our efforts in planning out production distribution strategy.

Task 2: The Plan

1. Construct an outline for your film covering the following:

• The Title of the film is (Deckard). The Tagline of the film is “I walk among the silent shadows”.

• Synopsis: • /End (Approx. 150 words) Synopsis: The Start begins off with Deckard being assigned on a case which is to follow up on the case of the Murder of a senior member of the Tyrell Corporation. Deckard is sent to the Capital city of District 11 or was once known as London which is nothing more than a run-down ruin of a city in a state of squalor. The Middle part starts off with Deckard beginning the investigation through the streets of the capital only to find a cult who refer to themselves as the “Luddites” who view technology is evil. This is when Deckard finds out that the Cult was behind the murder of the Tyrell company member, due to the fact the luddites that the company is evil due to their manufacture of synthetic life or replicants. The end begins with Deckard wanting to take the ringleader of the cult who was responsible for the murder to justice, The confrontation results in a battle between the cult and Deckard. The battle results in the cult being absolutely annihilated, The Cult leader commits suicide to avoid capture from Deckard and the Authorities. Deckard returns after the Case going cold back to Los Angeles in where the story of Blade Runner follows.

• Characters: (Deckard) Liam Kearney, (John Hemingway) Jakub Farrell and (Oliver Downer/ Gang Leader) Fiachra Davis.

• Classification is an 18 due to themes of violence as well as adult themes included.

• Intended Audience 18 to 60 Male and interests comprise of Action, Mystery and Thriller.

• Genre: Neo Noir, Dystopian, Sci fi and Thriller.

2. Create an inspiration board to help with gathering ideas for your film production. Your inspiration board should cover the following:

Images:

• Props:

The Attire of the characters:

The Attrite will be based off the above with the to give the film setting a more outlandish and perhaps more rugged take on the future as a pose to what is usually presented to us what is expected of in regard to the future.

• Camera Shot list/examples of camera shots/angles:

o Pedestal:

o Full shot:

o Medium shot:

o Close shot:

o Extreme Close shot:

o Upshot:

o Down shot:

• Examples of Posters/Film scenes with appropriate style/layout/mise-en-scenes:

• Examples of potential film posters:

• Examples of possible font types for poster/Title sequence:

3. Using Adobe Photoshop, Adobe InDesign or Word, create an A4 draft version of

the film poster promoting your film. Your film poster must consider film poster

conventions and techniques by including:

• Film Title

• Tagline

• Classification

• Billing block

• Actors names.

The techniques used with your poster should also be appropriate for the genre of your

film.

4. Create a storyboard for the opening scene of the film. The storyboard must

cover at least 10 of the important shots and make reference to mise-en-scene, camera,

editing, dialogue, music, sound effects etc.

Scene 1:

Camera angle: Mid shot, Pan shot and Birds eye view.

Mise en scene: Dark alley way and the use of heavy fog and shadows.

Editing: Cross cutting and Errors of Continuity.

Music: No Use of Music.

Sound effects: Sounds of footsteps running down the alley way getting louder and louder as well as the sound of a heart beat growing increasing audible.

Scene 2:

Camera angle: Pan shot and Birds Eye view.

Mise en scene: City setting outside and Office room setting inside.

Editing: Establishing Shot, Cross cutting and Fade.

Music: The Music for the background for the Outside scene would be (Ask the Mountains) by Vangelis. For the sound track in the office would be the (Blade Runner Prologue) soundtrack used in the original blade runner.

Sound effects: The sound effects would comprise of that of audio recorded from the busy streets but altered to sound as if though they are from below and the sounds of flying craft going by in the distance over the city skyline. There would be no major sound for the Office scene in that only being that of the sound of a Fan on the wall turning in the background.

Scene 3:

Camera angle: Birds eye view and Tracking shot.

Mise en scene: The Mise en scene in scene setting shows down a futuristic and run-down City of London. The clothing of the people around in the city wear only rugged and almost dark looking rags as the scene is situated in the New slums of the Old London district.

Editing: Cross cutting and Continuity shot.

Music: The sound track of the background for the City scene both the skyline scene and (First Approach) by Vangelis.

Sound effects: The sound of the crowd is audible and other sounds that would be expected of the city such as vehicles the noise of machinery.

Scene 4:

Camera angle: Sequence shot and Tracking shot.

Mise en scene: The scene is set at the Victoria Station which seems to rundown and has now been reduced to a slum in where Deckard proceeds to the lower level in the former tube lines.

Editing: Tracking shot and Cut shot.

Music: The for the scene comprise of (Metalic Monks) and (Mariposa) by Inon Zur.

Sound effects: The sounds comprise of people murmuring and whispering as well as the background sound consists of clanking metal.

Scene 5:

Camera angle: Set shot/ angle as Deckard enter each part of the underground city.

Mise en scene: Dark rooms and sections of the former Underground line in where many inhabitants dwell.

Editing: Cut and Cross cutting.

Music: (City of the Dead) Inon Zur.

Sound effects: Sounds of loud footsteps and the sounds of piercing metal as Deckard looks around fractically.

Scene 6:

Camera angle: Medium shot and low angle shot.

Editing: Errors of Continuity.

Music: (Chase) Kevin Macleod.

Sound effects: Gun Fire at the Local gang fire upon the crowd in there bid to claim the underground territory as their own. The secondary sounds would be the sound the crowds screaming in fear as the gun fire is unleashed upon the crowds.

Scene 7:

Camera angle: Birds eye view and Mid angle fixed shots.

Mise en scene: The Gangs compound which comprises of a station bridge which has been fortified by the Gang members.

Editing: Cut, establishing shot Birds eye shot and Dissolve.

Music: (Flame of the Ancient World) Inon Zur.

Sound effects: The sounds of Distant Gun fire and the sound of whispers from the crowded tunnels as Deckard follows the Gang back to their encampment.

Scene 8:

Camera angle: Medium Shot and Low angle.

Mise en scene: The crowds are with people who have rugged clothes huddled around the fires dotted around the tunnel. The location is supposed to be Dark and Unpleasant.

Editing: Cross cutting, Editing and Continuity editing.

Music: No Music.

Sound effects: The sounds of the murmuring crowds and the echoes of the distant voices.

Scene 9:

Camera angle: Cross Cutting and Continuity editing.

Mise en scene: The compound appears to be Run down and appears to be rugged. The Compound is surrounded by the Gang members.

Editing: Fade and Cross Cutting.

Music: (Blade Runner) Vangelis

Sound effects: Gun shots and shouts from the Gang members.

Scene 10:

Camera angle: Pan shot and Birds eye view.

Mise en scene: The Exit of the compound which leads to outside world. This is the only key feature of the scene as the Light of the city skyline since bright enough that it is a change of scene from the dark and Dusky setting of the underground.

Editing: Fade and Eyeline match.

Music: Memories of Green.

Sound effects: The sounds of the Distant and surrounding City.

3. Using Adobe Photoshop, Adobe InDesign or Word, create an A4 draft version of the film poster promoting your film. Your film poster must consider film poster conventions and techniques by including:

• Film Title

• Tagline

• Classification

• Billing block

• Actors names.

The techniques used with your poster should also be appropriate for the genre of your film.

5. Show your film synopsis, poster and storyboard to at least four members of your potential target audience and get feedback via a short series of questions. These could include :

-Being someone who has enjoyed the Blade runner series I would find it interesting to watch a film that details the life and the lore of the main protagonist the film focuses on, the Protagonist in question is named Deckard hence the name of the film.

-The fact that the story is set around a detective and a murderer the narrative Genre is clear to begin with establishing that it as a genre under the category of Mystery. With the use of the dystopian and dark setting of the future establishes to the audience that it is under the category of Dystopian and the fact that it is supposed to be set in an alternative future would demonstrate to the audience that is under the category of Tech Noir.

-I would consider the fact the use of symbolic design which is similar to the Blade runner Posters would have some effect in the public sphere of things due to the fact that it is designed to intrigue the audience who may be our potential overall audiences to follow up on the film and perhaps even convince them to see the film.

-Is my main image effective?

My Audiences response to the film range as the following.

“The film is like the missing Chapter of the long and arduous lore of the franchise”

-Thomas O’Neil

“I like the way the film shed light on the story of Deckard leading up to the point of him becoming the Blade runner and his dealings with the Tyrell Company”

-Matthew Bryant

“The Change of story setting and the build up to the Original with a more modern twist gives the film a more realistic appeal especially when we learn of the way things came to be in the Blade runner world in further detail”

-Patrick Keane

“The film was perhaps the first of the franchise to solely focus on the main Protagonist as a posed to having the film split into multiple stories at once”

-Rory Patterson

The Preview regarding alterations of the film and the general narrative.

“I think the film should have some character build up of those who the story relates around and how the setting impacts them from a personal perspective”

-Michael Brooks

“The film is great way to establish the basis and flesh out the lore of the narrative and its relation to the greater story in relation to the blade runner series so I believe more needs to be done in the overall build rather than focus on the Protagonist in question”

-Blake Gavin

From the views of the public perspective I have concluded with my marketing team that certain adjustments need to be made in order to help better sell the film to the overall audiences in the sense. The Basis and the narrative and the context of the story needs to be adjusted to help better sell to an audience of flexible minds, tastes and interests. Overall, we have concluded that the story should be focusing on the Lore of Deckard and build up the lore and story of the characters in relation to the story and those whom Deckard interacts with in the films story and narrative in the Franchises overall lore.

Task 3 – The Proposal

1. The Film poster is designed to catch the Eye of the Passer by with its strong use of Neon colours and the use of Silhouette symbols to give the Poster more of an Outlandish or (Neon Retro) as some refer to it now in modern terms. The Poster will vary depending on the selection of which we go by. The first poster of the first range will comprise of the silhouette of Deckard or shape of Deckard running and the Skyline from the Film in the background and the second of the first range will have Deckard appearing to be searching for something in an inquisitive manner while not engaging in a direct mode of address as the background comprises of the Skyline and a few characters from the Film reminiscent of the Original films poster. The First of the second range comprise of Deckard Running down a Dark Tunnel as two Shadow figures chase with everything including the figures and Background being in Black and white as Deckard is not, this is designed to contrast his significance to the story to which we aim to captivate the audience by. The second but last of the Second range is Deckard looking towards the Audience holding a badge and torch and this being the only poster to have direct mode of address which would help give a visual and a more of a positive impact to the Passer by as striking them as if though Deckard is directly looking at them to which we hope again that this is used to help boost the films reputation and popularity as well the knowledge of it coming to the nearest Cinemas to the passer by who views the poster before release to act as a promotion.

The Use of color is important with its heavy use of neon blue, yellow, red, green and purple which is designed to stand out to the audience and trigger the memory and nostalgia some may have of the era when the film was released and the themes of which the film displayed throughout its life time. The use of design being that of an artificial style is designed to appear industrial, new age and rugged to that of which is supposed to catch the eye of the passer by with its eye catching design to who will see the poster to whom we hope to garner their attention enough that they will be motivated to go and see the film.

2. Our basis for example is inspired by the theory of Deckard being a replicant being unanswered by the Ridley Scott as in one scene Deckard’s eyes glow for a brief second which is the trait of a replicant. The Theory we will leave in the film to help keep audiences hooked on the lore which may prompt them to re watch the film at the cinema or purchase the film for home viewing. We may also allow brief segments to be played online to help lure in further audiences in the future as well. The use of fandoms we would encourage as long as they benefit the film and the franchise which we would greatly encourage we would take this a step further by hosting panels to the younger audiences at Comic con conventions in London, San Diego and Las Vegas to help boost the films popularity.

3. We would Promote through Social Media, Television and Billboard for two reasons. The first reason is that many younger audiences use social media and are unlikely to access the other listed media apart from bill board which will be able to reach multiple audiences including the younger audiences listed above and the elderly audiences below. Television may not be something we would pool all advertisements since it is a risk however many older people older than 30 tend to watch television then that of their younger audiences. For that Matter we would pool 60% of our adverts and promotions through social media, 20% through Television and 20% through Posters and Billboards.

4. Sony Picture would be our Distributors because they are considered professional and they also have a grasp on international markets as well as films that rely on Sony Pictures have a tendency to be more successful rather than other distributes due to Sony Pictures having access and being more known by major Cinema companies. Sony would be able to provide us the additional amount for our film production knowing that the film we were producing under a budget to which we can manage, and wont heavily dent their reserves if the film was likely to flop.

A) Which of the following is it?

-Major studio Sony studios which means larger budget thus meaning it will be in the distribution of the mainstream cinema upon release

Genres: Science fiction, Thriller, Mystery, Noir and Cyberpunk

-British studio: West London Film Studios

Sony Pictures owns Ericsson the telephone producer of electronics and entertainment as well as Gaikai which is cloud based developer company. The Countries Sony pictures have covered and distributes from are listed as follows Japan, UK, Canada, USA and France to list but a few.

5. Explain in detail what would make your producer decide to fund your film idea using the following as guidance: The main motivational factor for why our film received funding from our Producer is listed as the following. The first being the fact that Blade runner has always been a cult film and is usually expected to make its money back in its worth of costs over a period of time in its lifetime, this is also in relation to the recent release of the films sequel being a minor success despite only grossing 150 million after its release as well as the film costing just under 200 million in its development (This does factor revenue from Merchandise and DVD release).

The second was the cast of new actors who where not what would be referred as big names only for the fact that most of the careers of the actors where of that as extras or large performances in theaters as well as a few shows and perhaps even and Independent film.

The Third which ties into our second was that due to the level of the actors currently in their careers was due to the majority of the cast being newcomers into the acting industry this helped with a decrease of costs and has been able to help us better appeal to our producer. John Douglas who only earned his Title producer from his success of his independent films such as (Sturm und Drang) and (Green Valley) which grossed in their total combined roughly 80 million as well as 30 million from minor projects over his career.

The fourth was the story and setting being unlike that of the films prior being set in America the film sets itself in the Old world or in other words England or more specifically in London. The film itself was considered a change of scene for the series.

Task 4 – Evaluation

Complete an evaluation of your publicity pack answering all of the following questions

1. What do you think your audience's expectations of your film's genre are before they watch your film? What are they expecting to see? (Plot, characters, events, themes etc.)

2. What do you want the emotional responses of the audience to your film to be? What do you want them to think about? (Excitement, terror, sympathy, happiness, laughter, social themes, relating to characters, etc.)

3. Is your promotion pack (including poster, storyboard) an effective preview of the content and preferred emotional effect of your film idea?

4. Did your target audience suggest any strengths, weaknesses or things that would be changed before the film version?

5. Can you think of any changes to make your film more effective?

**You must include a full bibliography. The website bel

ow will help generate your references**

https://www.refme.com/uk/referencing-generator/harvard/