Treatment
The Air company is unique in the sense that it provides a unique way of travel as a pose to Airline which has began to decline in quality and efficiency in the past years with the main focus being a delay in flights and there respected quality. The Company Éire taistil is an alternative a throw back some would call it a renaissance however it is more of a replacement than anything else which is the replacement this in question would be the Zeppelin which is no longer used however its style elegance and efficiency is designed to entice and seduce the audience with the classical style and almost romanticised vision of the Zeppelin. People now can travel internationally e.g. Europe West and East, Russia and East Asia with the comfort, style and elegance of a Classic Zeppelin, This and all is now available to the Public at the low low price of £1200, €1400, ¥10,500 and ₽103000 respective of the nations that one resides.
Concept: Zeppelin company an alternative to using conventional Air travel.
Style: Modern with some tones of the old advertisements of the times when the Zeppelin was at its height.
Story: A renaissance of the Zeppelin in the modern time.
Setting: The modern times or more an Alternative present day only with the readjustment of the alternative means of transport being that Zeppelin being a more mainstream and alternative way of transport rather than the conventional.
Characters: A male voice someone who is in relation to the company/ or an expert of the company and the means of Transport.
Audience: The Audience would comprise of young to middle age and even elderly travel goers or international commuters.
Audience Fears: Delays and issues with airline punctuality and consideration to passenger wellbeing.
Audience Desires: The ability to travel with efficiency, without the fear of delay and with elegance.
USP: The company provides journeys by Zeppelin internationally as an alternative to Plane.
Budget: £0
Summery: The advert advertise the Zeppelin as a new alternative to transport as a pose to the conventional means of travel that being Plane or Boat. The Zeppelin Company offers and provides more efficient and elegant travel as a pose to there rivals in the Airline industry who in the last years have been decline.
Sound bed: The advert will be upbeat and cheerful as an inspiration from the older radio adverts.
Product info and summery: The Product will be advertised as tickets which can be booked at a local travel office or online in which just like any form of travel document that has stated payment and allows authorisation of one to travel on the Zeppelin. The summery
Script One
(Upbeat music plays up until state)
Narrator: Have you grown weary of constant delays and poor quality of service.
(Noise of aircraft delay announcement)
(Crowd discontent)
Patrick O'Leary: Do not despair ladies and gentlemen, Hello there I am Patrick O'Leary co-founder of Éire taistil.
Patrick O'Leary: I know how todays Airlines are with the congestion of the crowds and the tight cramped seating of the most commercial airlines, not to mention the delays and the costs.
(Louder and more upbeat music plays)
Patrick O'Leary: Now for the first time in many years a commercial airline that has all the expectations that you expect from an Airline without the problems of today.
Patrick O'Leary: Introducing the Zeppelin now covering these routes Trans Atlantic, Trans Europe, The Siberian Express and the Great Sino Extension.
Patrick O'Leary: Now for the first time in perhaps quite a while one could you the average traveling commuter or the just the regular holiday goer, now you can travel in style with piece of mind with the assurance of traveling in style and elegance in the comfort of the Classic Zeppelin.
Narrator: Don't delay, Book today at 1800 2019, and reserve yourself a seat on a Journey into the Future.
(Advert ends)
Duration total 40 seconds
Script Two
(Sounds of crowds and an Airport)
Travel goer one: Are you sick and Tired of Delays.
Travel goer two: Tell me about, fella.
Travel Goer one: Did you hear about Air Tastal.
Travel goer two: Éire taistil.
Travel goer one: What?.
Travel goer two: Its Gaelic it means Air Travel, Yes I have heard of them just another Airline.
Travel goer one: No, Not just any Airline apparently they have been said to be a lot better.
Travel goer two: I swear thats what they all say.
Travel goer one: Ah yes but I have heard they are punctual so little to no delays and there also great in quality of service.
Travel goer two: I swear again thats what they all say however in your case go entertain me about Éire taistil.
Travel goer one: Well firstly they don't use Aircraft.
Travel goer two: Wow that sounds safe. (Sarcastically)
Travel goer one: They Use Zeppelins instead more reliable time wise and are so much more comfortable.
Travel goer two: Well I say it doesn't sound too bad.
Travel goer two: Also with a seating arrangement of 130 with facilities such as Dining and Leisure as well resting quarters, You could almost say its like a cruise ship in the heavens.
Travel goer one: You know what, you win whatever your on about it sounds like a whole lot better then current predicament.
(Both proceed to laugh)
*Later on*
(Quite but subtle hum of the engines of the Zeppelin)
Travel goer two: *Sip* ah you know what your right this is like a cruise in the Heavens.
Travel goer one: what did I tell you.
(Both laugh)
Travel goer two: Well I say it doesn't sound too bad.
Travel goer two: Also with a seating arrangement of 130 with facilities such as Dining and Leisure as well resting quarters, You could almost say its like a cruise ship in the heavens.
Travel goer one: You know what, you win whatever your on about it sounds like a whole lot better then current predicament.
(Both proceed to laugh)
*Later on*
(Quite but subtle hum of the engines of the Zeppelin)
Travel goer two: *Sip* ah you know what your right this is like a cruise in the Heavens.
Travel goer one: what did I tell you.
(Both laugh)
Narrator: Dial 1800 2019 to book now.
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