Radio Media Coursework

Tesco ‘Ian’s proper croquet monsieur’

Sale: Tesco primarily, Secondary would be Tesco cooking preferable products that would be considered ingredients as part of the “ Signature Croquet”.

Purpose: The advert is supposed to strike the listener from a reminiscent perspective of home cooking which to a degree can hold heavy influence on the mind-set of the listener with use of a warm voice and the background atmosphere being that of a very warm and welcoming atmosphere. What I am trying to establish is that this advert is the advert being able to use the same sentiment that one may have as sentimental memory of cooking and ideal dishes. While saying that one would analyse the fact the advert tells the viewer to go to the Tesco website at the end to obtain the recipe. The Advert would thus direct the listener to the Tesco website however the advert would both act as a means of further advertisement or the ingredients of the dish may be sold on the website thus subconsciously encouraging the listener to buy them thus creating a relation between the consumer and advertiser which may establish a link based on positive experience where the listener may return to Tesco in the future for further purchases for the creation the said advertised dishes.

The use of sound bed in the commercial has a very subtle echo in the background of the advert, which is the studio and the room in which the recording has taken place. The reason why the advert has used this type Advert layout is to help better relate to the audience about the reality of the severity Alzheimer. The mood is supposed to help the audience understand that those with Alzheimer’s suffer a bleak reality. What else is used to further this impression of the condition is the used of echo which is exaggerated and with the use of the voice which is a male voice to say in a slow monotone fashion. The context of what is said and what is spoken about in detail is the aspects of life that one would take for granted. The lines that cover topics such as ones bank details, Ones address of residence and even the name of ones family members. To add again that the voice has an echo which is attributed to the studio of recording and also the use of effects to enhance it further more. 

The advert uses the effect of sound bed and the uses or a slight rasp on subtle scale. The advert has again a male voice which is the base for the theme of the advert. My analysis of the advert shows that the advert uses a slower pace of speech, which is designed to add more of comfort and an almost homely, feel to the advert. The advert uses a more supressed and altered background to artificially implant an almost warm echo to the advert. This all adds together when the topic of the advert is cooking (Home cooking) to be exact. The fact that the narrator tells the story of the memory he has about a home classic meal his father cooked based on the meal that they ate in franc along time ago. The use of this arrangement in scenario already sets the scene and setting to a more nostalgic setting which is designed to increase appeal to the listener.

Persuasive technique: The technique that is used is complicated and too detailed to sum it up under one word. The fact that the advert uses the premise of one dish that they would remember fondly creates a more “Human” face to advertisement thus making purchasing from said company more desirable.

Alzheimer’s Society  ‘It’s time to forget’

Purpose: The advert is in relation to those who have family and friends who may or may have developing signs of Alzheimer’s.

Audience: Concerned members of society.

Persuasive technics: The advert strikes the audience with the fact that things those who does not have Alzheimer’s such as the brands we wear for example or who or what we may have voted for. The use of harsh tone of voice with the combination of incidental music is designed to evoke fear and unease into the listener who may find this unsettling yet informative this tactic can be used to bring awareness to the listener. The use of the fact that the advertisement directs itself towards ones own personal matters establishes to the audience the severity of situation.

Use of Voice: The Advert uses the very real aspect that those suffering with Alzheimer’s forget all of the things that we take for granted such as a the names of ones family or the details of ones insurance. The advert conveys this message through a very hypnotic use of voice. The Use of the phrases being repeated again and again creates an eerie sense of the unpleasant nature. The Use of this effect makes the advert more affective due to the unpleasant nature of the advert, which could generate a great deal of sympathy towards those with the condition.

Cancer Research UK ‘The breath’

Audience: Concerned members of the public.

Persuasive technics: The advert the simulated affect and setting to those with lung cancer may have or exhibit for that matter. The Advert uses a multitude of effects to help convince the audience of the real effect and to help ensure the audience has a better understanding of the condition. The advert first uses the Narrator who is male, He also uses the example that he suffers or for the most part has suffered with the condition by demonstrating that he will try and read the entirety of the script in less than one breath to which he struggles and fails. This is used to help the audience understand the condition and to raise awareness and generate sympathy to those who suffer with lung cancer and also bring awareness to the issue.

The sound Bed: The sound bed is used to a minimal level to help increase reality of the advertisement so it only relies on one thing and one thing only the male voice. The advert also has an echo, which is a secondary effect to the voice since we can hear a slight echo in the background of the speech. This is designed to further add the realistic sense to the advert.

The Use of Voice: Just like I had listed above is using someone who currently suffers from the condition who has there of and there for. The Advert does not use someone who would have a “radio voice” the voice sounds genuine. The use of Voice is designed to help audience better relate to the voice and to the subject of which he speaks about. The advert uses the realistic nature of the condition where people may find it difficult to articulate a sentence due to short breath, which is attributed to the condition.