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BTEC Assignment Brief
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Assignment
title
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26.3 Film Production
Publicity Pack
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Qualification
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Unit
number and title
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60 Credit Sub Diploma in Creative
Media
30 Credit Certificate in Creative Media
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Unit 26: Film Studies
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Assessor
name
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Assessment Decision - Internal Verifier name(s)
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Marina Alexon
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Harry Dhami
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Date
issued
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Hand in deadline
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Week of1st April 2019
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Week of
the 20th/27th of May 2019
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Criterion
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To
achieve the criteria the evidence must show that the student is able to:
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P3
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Describe the relationship between
producers and film audiences with some appropriate use of subject terminology
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M3
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Explain the relationship between
producers and film audiences with reference to detailed illustrative examples
and generally correct use of subject terminology
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D3
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Comprehensively
explain the relationship between producers and film audiences with
elucidated examples and consistently using subject terminology correctly
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P4
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Describe the
relationship between audiences and films with some appropriate use of subject
terminology.
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M4
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Explain the
relationship between audiences and films with reference to detailed
illustrative examples and generally correct use of subject terminology
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D4
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Comprehensively
explain the relationship between audiences and films with elucidated
examples and consistently using subject terminology correctly.
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Scenario
You have decided to create a concept for an
original film or remake/prequel/sequel to an existing film. In order for this
project to be successfully picked up by a production company, you must
consider the relationship between producers and audiences and audiences with
the film. You will put together a publicity pack for your film.
Task 1:Initial Research
Producers of films must engage an audience
for the product they are creating. Research for the original film that you
are creating covering the following points:
(If you are creating a
remake/prequel/sequel base your research on the original – if you are
creating a whole new concept, base your research on a similar film already
released)
Introduction
• The
Title of the Film is Deckard.
• The
Year of release is 2019 and the production house is the Ladd Company.
• The
film is set in London in the year 2019. The Genre of the film is Sci Fi,
Thriller and Tech noir.
Producer
The
Producer is Fiachra Davis. The Producers role is an executive decision-maker
on a media project the developments of the production stages. The producer
holds many duties such as a Production and Overseeing the development of the
Media Product.
Why
might a producer may oversee every stage of Production so that He or She may
find it easier to help establish the planning coordination in the development
of the overall Media production and the direction in which adjustments may
affect the overall state of the Product development.
Techniques
that were available to producer are the hypothesis, conceptual definition and
operational definition.
(Test
Screening, questionnaires, focus groups etc.)
The Producer used Techniques such as
questionnaires to help gauge the Public view and opinion for the film as well
as getting information for the demographics of whom will be con summing the
media in question that the Producer is producing.
Target audience
The
Specific audience for the film would be Men of Working and Middle class who
range from 18 to 60s the ages of which we estimate the audience would be. The
audience listed above would be our Primary audience who we aim to aim this
media production at.
o We
Targeted the audience by looking at those who would often frequent many of
the Comic bookstores and conventions as well as factoring the age of the
audiences who would have watched the film in question from its original
release date that being September of 1981 in the United Kingdom.
o Our
strategy we used was successful because we now have a fully concreate plan
and layout to the audience whom we will try to advertise and gauge the films
advertisements on its release to the respective audiences.
o We
believe that the audience in questions of whom we targeted have yielded a
success because we believe that most of the public polls we have concluded to
the result that we are success because of the public response being promising
as a result of our announcement of the film and a part of its story line and
narrative to give the audiences a hint.
Marketing strategies
How was the film marketed?
o Posters
o Websites
How was the film distributed
o The
Distributor of the film would be Sony Pictures.
o The
benefits of the right distributer for a film is that they will be able to
handle the distribution of the film to the outlets in a timely and in a
professional manner.
o Sony
Pictures is a large international Distributer is considered to be a large
distributor.
o The
screens we showed our film numbered at 566 in UK alone and Internationally we
screened an estimate at 217 screens in total internationally.
o The
Movies Box Office takings where 312.4 million USD or 246.7 million GBP
o The
Film Budget was 120 million USD or 94.8 million GBP this was 150 million GBP
profit we made on top as a profit.
o Our
Marketing and Public relations committee yielded positive in regards to our
results of marketing strategy and coordination to informing the public and
gaining info from the public which has greatly helped our efforts in planning
out production distribution strategy.
Task 2: The Plan
1. Construct an outline for your film
covering the following:
• The
Title of the film is (Deckard). The Tagline of the film is “I
walk among the silent shadows”.
• Synopsis:
• /End (Approx. 150 words) Synopsis: The Start begins off with Deckard being
assigned on a case which is to follow up on the case of the Murder of a
senior member of the Tyrell Corporation. Deckard is sent to the Capital city
of District 11 or was once known as London which is nothing more than a
run-down ruin of a city in a state of squalor. The Middle part starts off
with Deckard beginning the investigation through the streets of the capital
only to find a cult who refer to themselves as the “Luddites” who view
technology is evil. This is when Deckard finds out that the Cult was behind
the murder of the Tyrell company member, due to the fact the luddites that
the company is evil due to their manufacture of synthetic life or replicants.
The end begins with Deckard wanting to take the ringleader of the cult who
was responsible for the murder to justice, The confrontation results in a
battle between the cult and Deckard. The battle results in the cult being
absolutely annihilated, The Cult leader commits suicide to avoid capture from
Deckard and the Authorities. Deckard returns after the Case going cold back
to Los Angeles in where the story of Blade Runner follows.
• Characters:
(Deckard) Liam Kearney, (John Hemingway) Jakub Farrell and (Oliver Downer/
Gang Leader) Fiachra Davis.
• Classification
is an 18 due to themes of violence as well as adult themes included.
• Intended
Audience 18 to 60 Male and interests comprise of Action, Mystery and
Thriller.
• Genre:
Neo Noir, Dystopian, Sci fi and Thriller.
2. Create
an inspiration board to help with gathering ideas for your film production.
Your inspiration board should cover the following:
Images:
     
• Props:
The Attire of the characters:
   
The
Attrite will be based off the above with the to give the film setting a more
outlandish and perhaps more rugged take on the future as a pose to what is
usually presented to us what is expected of in regard to the future.
• Camera Shot list/examples of camera
shots/angles:
o Pedestal:
o Full
shot:
o Medium
shot:
o Close
shot:
o Extreme
Close shot:
o Upshot:
o
Down shot:
• Examples of Posters/Film scenes with
appropriate style/layout/mise-en-scenes:
   
• Examples of potential film posters:
      
• Examples of possible font types for
poster/Title sequence:
   
3. Using Adobe Photoshop, Adobe InDesign or
Word, create an A4 draft version of
the film poster promoting your film. Your
film poster must consider film poster
conventions and techniques by including:
• Film Title
• Tagline
• Classification
• Billing block
• Actors names.
The techniques used with your poster should
also be appropriate for the genre of your
film.
4. Create a storyboard for the opening
scene of the film. The storyboard must
cover at least 10 of the important shots
and make reference to mise-en-scene, camera,
editing, dialogue, music, sound effects
etc.
Scene 1:
Camera angle: Mid shot, Pan shot and Birds
eye view.
Mise en scene: Dark alley way and the use
of heavy fog and shadows.
Editing: Cross cutting and Errors of
Continuity.
Music: No Use of Music.
Sound effects: Sounds of footsteps running
down the alley way getting louder and louder as well as the sound of a heart
beat growing increasing audible.
Scene 2:
Camera angle: Pan shot and Birds Eye view.
Mise en scene: City setting outside and
Office room setting inside.
Editing: Establishing Shot, Cross cutting
and Fade.
Music: The Music for the background for the
Outside scene would be (Ask the Mountains) by Vangelis. For the sound track
in the office would be the (Blade Runner Prologue) soundtrack used in the
original blade runner.
Sound effects: The sound effects would
comprise of that of audio recorded from the busy streets but altered to sound
as if though they are from below and the sounds of flying craft going by in
the distance over the city skyline. There would be no major sound for the
Office scene in that only being that of the sound of a Fan on the wall
turning in the background.
Scene 3:
Camera angle: Birds eye view and Tracking
shot.
Mise en scene: The Mise en scene in scene
setting shows down a futuristic and run-down City of London. The clothing of
the people around in the city wear only rugged and almost dark looking rags
as the scene is situated in the New slums of the Old London district.
Editing: Cross cutting and Continuity shot.
Music: The sound track of the background
for the City scene both the skyline scene and (First Approach) by Vangelis.
Sound effects: The sound of the crowd is
audible and other sounds that would be expected of the city such as vehicles
the noise of machinery.
Scene 4:
Camera angle: Sequence shot and Tracking
shot.
Mise en scene: The scene is set at the
Victoria Station which seems to rundown and has now been reduced to a slum in
where Deckard proceeds to the lower level in the former tube lines.
Editing: Tracking shot and Cut shot.
Music: The for the scene comprise of
(Metalic Monks) and (Mariposa) by Inon Zur.
Sound effects: The sounds comprise of
people murmuring and whispering as well as the background sound consists of
clanking metal.
Scene 5:
Camera angle: Set shot/ angle as Deckard
enter each part of the underground city.
Mise en scene: Dark rooms and sections of
the former Underground line in where many inhabitants dwell.
Editing: Cut and Cross cutting.
Music: (City of the Dead) Inon Zur.
Sound effects: Sounds of loud footsteps and
the sounds of piercing metal as Deckard looks around fractically.
Scene 6:
Camera angle: Medium shot and low angle
shot.
Editing: Errors of Continuity.
Music: (Chase) Kevin Macleod.
Sound effects: Gun Fire at the Local gang
fire upon the crowd in there bid to claim the underground territory as their
own. The secondary sounds would be the sound the crowds screaming in fear as
the gun fire is unleashed upon the crowds.
Scene 7:
Camera angle: Birds eye view and Mid angle
fixed shots.
Mise en scene: The Gangs compound which
comprises of a station bridge which has been fortified by the Gang members.
Editing: Cut, establishing shot Birds eye
shot and Dissolve.
Music: (Flame of the Ancient World) Inon
Zur.
Sound effects: The sounds of Distant Gun
fire and the sound of whispers from the crowded tunnels as Deckard follows
the Gang back to their encampment.
Scene 8:
Camera angle: Medium Shot and Low angle.
Mise en scene: The crowds are with people
who have rugged clothes huddled around the fires dotted around the tunnel.
The location is supposed to be Dark and Unpleasant.
Editing: Cross cutting, Editing and
Continuity editing.
Music: No Music.
Sound effects: The sounds of the murmuring
crowds and the echoes of the distant voices.
Scene 9:
Camera angle: Cross Cutting and Continuity
editing.
Mise en scene: The compound appears to be
Run down and appears to be rugged. The Compound is surrounded by the Gang
members.
Editing: Fade and Cross Cutting.
Music: (Blade Runner) Vangelis
Sound effects: Gun shots and shouts from
the Gang members.
Scene 10:
Camera angle: Pan shot and Birds eye view.
Mise en scene: The Exit of the compound
which leads to outside world. This is the only key feature of the scene as
the Light of the city skyline since bright enough that it is a change of
scene from the dark and Dusky setting of the underground.
Editing: Fade and Eyeline match.
Music: Memories of Green.
Sound effects: The sounds of the Distant
and surrounding City.
3. Using
Adobe Photoshop, Adobe InDesign or Word, create an A4 draft version of the
film poster promoting your film. Your
film poster must consider film poster conventions and techniques by
including:
• Film
Title
• Tagline
•
Classification
• Billing
block
• Actors
names.
The techniques used with your poster should
also be appropriate for the genre of your film.
5. Show
your film synopsis, poster and storyboard to at least four members of your
potential target audience and get feedback via a short series of questions.
These could include :
-Being someone who has enjoyed the Blade
runner series I would find it interesting to watch a film that details the
life and the lore of the main protagonist the film focuses on, the Protagonist
in question is named Deckard hence the name of the film.
-The fact that the story is set around a
detective and a murderer the narrative Genre is clear to begin with
establishing that it as a genre under the category of Mystery. With the use
of the dystopian and dark setting of the future establishes to the audience
that it is under the category of Dystopian and the fact that it is supposed
to be set in an alternative future would demonstrate to the audience that is
under the category of Tech Noir.
-I would consider the fact the use of
symbolic design which is similar to the Blade runner Posters would have some
effect in the public sphere of things due to the fact that it is designed to
intrigue the audience who may be our potential overall audiences to follow up
on the film and perhaps even convince them to see the film.
-Is my main image effective?
My Audiences response to the film range as
the following.
“The film is like the missing Chapter of
the long and arduous lore of the franchise”
-Thomas O’Neil
“I like the way the film shed light on the
story of Deckard leading up to the point of him becoming the Blade runner and
his dealings with the Tyrell Company”
-Matthew Bryant
“The Change of story setting and the build
up to the Original with a more modern twist gives the film a more realistic
appeal especially when we learn of the way things came to be in the Blade
runner world in further detail”
-Patrick Keane
“The film was perhaps the first of the
franchise to solely focus on the main Protagonist as a posed to having the
film split into multiple stories at once”
-Rory Patterson
The Preview regarding alterations of the
film and the general narrative.
“I think the film should have some
character build up of those who the story relates around and how the setting
impacts them from a personal perspective”
-Michael Brooks
“The film is great way to establish the
basis and flesh out the lore of the narrative and its relation to the greater
story in relation to the blade runner series so I believe more needs to be
done in the overall build rather than focus on the Protagonist in question”
-Blake Gavin
From the views of the public perspective I
have concluded with my marketing team that certain adjustments need to be
made in order to help better sell the film to the overall audiences in the
sense. The Basis and the narrative and the context of the story needs to be
adjusted to help better sell to an audience of flexible minds, tastes and
interests. Overall, we have concluded that the story should be focusing on
the Lore of Deckard and build up the lore and story of the characters in
relation to the story and those whom Deckard interacts with in the films
story and narrative in the Franchises overall lore.
Task 3 – The Proposal
1.
The Film
poster is designed to catch the Eye of the Passer by with its strong use of
Neon colours and the use of Silhouette symbols to give the Poster more of an
Outlandish or (Neon Retro) as some refer to it now in modern terms. The Poster
will vary depending on the selection of which we go by. The first poster of
the first range will comprise of the silhouette of Deckard or shape of
Deckard running and the Skyline from the Film in the background and the
second of the first range will have Deckard appearing to be searching for
something in an inquisitive manner while not engaging in a direct mode of
address as the background comprises of the Skyline and a few characters from
the Film reminiscent of the Original films poster. The First of the second
range comprise of Deckard Running down a Dark Tunnel as two Shadow figures
chase with everything including the figures and Background being in Black and
white as Deckard is not, this is designed to contrast his significance to the
story to which we aim to captivate the audience by. The second but last of
the Second range is Deckard looking towards the Audience holding a badge and
torch and this being the only poster to have direct mode of address which
would help give a visual and a more of a positive impact to the Passer by as
striking them as if though Deckard is directly looking at them to which we
hope again that this is used to help boost the films reputation and popularity as well the knowledge of it
coming to the nearest Cinemas to the passer by who views the poster before
release to act as a promotion.
The Use of color is important with its
heavy use of neon blue, yellow, red, green and purple which is designed to
stand out to the audience and trigger the memory and nostalgia some may have
of the era when the film was released and the themes of which the film
displayed throughout its life time. The use of design being that of an
artificial style is designed to appear industrial, new age and rugged to that
of which is supposed to catch the eye of the passer by with its eye catching
design to who will see the poster to whom we hope to garner their attention
enough that they will be motivated to go and see the film.
2. Our
basis for example is inspired by the theory of Deckard being a replicant
being unanswered by the Ridley Scott as in one scene Deckard’s eyes glow for
a brief second which is the trait of a replicant. The Theory we will leave in
the film to help keep audiences hooked on the lore which may prompt them to
re watch the film at the cinema or purchase the film for home viewing. We may
also allow brief segments to be played online to help lure in further
audiences in the future as well. The use of fandoms we would encourage as
long as they benefit the film and the franchise which we would greatly
encourage we would take this a step further by hosting panels to the younger
audiences at Comic con conventions in London, San Diego and Las Vegas to help
boost the films popularity.
3. We
would Promote through Social Media, Television and Billboard for two reasons.
The first reason is that many younger audiences use social media and are
unlikely to access the other listed media apart from bill board which will be
able to reach multiple audiences including the younger audiences listed above
and the elderly audiences below. Television may not be something we would
pool all advertisements since it is a risk however many older people older
than 30 tend to watch television then that of their younger audiences. For
that Matter we would pool 60% of our adverts and promotions through social
media, 20% through Television and 20% through Posters and Billboards.
4. Sony
Picture would be our Distributors because they are considered professional
and they also have a grasp on international markets as well as films that
rely on Sony Pictures have a tendency to be more successful rather than other
distributes due to Sony Pictures having access and being more known by major
Cinema companies. Sony would be able to provide us the additional amount for our
film production knowing that the film we were producing under a budget to
which we can manage, and wont heavily dent their reserves if the film was
likely to flop.
A) Which of the following is it?
-Major studio Sony
studios which means larger budget thus meaning it will be in the distribution
of the mainstream cinema upon release
Genres: Science fiction,
Thriller, Mystery, Noir and Cyberpunk
-British studio: West
London Film Studios
Sony
Pictures owns Ericsson the telephone producer of electronics and
entertainment as well as Gaikai which is cloud based developer company. The
Countries Sony pictures have covered and distributes from are listed as
follows Japan, UK, Canada, USA and France to list but a few.
5. Explain
in detail what would make your
producer decide to fund your film idea
using the following as guidance: The main motivational factor for why our
film received funding from our Producer is listed as the following. The first
being the fact that Blade runner has always been a cult film and is usually
expected to make its money back in its worth of costs over a period of time
in its lifetime, this is also in relation to the recent release of the films
sequel being a minor success despite only grossing 150 million after its
release as well as the film costing just under 200 million in its development
(This does factor revenue from Merchandise and DVD release).
The second was the cast of new actors who
where not what would be referred as big names only for the fact that most of
the careers of the actors where of that as extras or large performances in
theaters as well as a few shows and perhaps even and Independent film.
The Third which ties into our second was
that due to the level of the actors currently in their careers was due to the
majority of the cast being newcomers into the acting industry this helped
with a decrease of costs and has been able to help us better appeal to our
producer. John Douglas who only earned his Title producer from his success of
his independent films such as (Sturm und Drang) and (Green Valley) which
grossed in their total combined roughly 80 million as well as 30 million from
minor projects over his career.
The fourth was the story and setting being
unlike that of the films prior being set in America the film sets itself in
the Old world or in other words England or more specifically in London. The
film itself was considered a change of scene for the series.
Task 4 – Evaluation
Complete an evaluation of your publicity
pack answering all of the following questions
1. What
do you think your audience's expectations of your film's genre are before
they watch your film? What are they expecting to see? (Plot, characters, events,
themes etc.)
2. What
do you want the emotional responses of the audience to your film to be? What
do you want them to think about? (Excitement, terror, sympathy, happiness,
laughter, social themes, relating to characters, etc.)
3. Is
your promotion pack (including poster, storyboard) an effective preview of
the content and preferred emotional effect of your film idea?
4. Did
your target audience suggest any strengths, weaknesses or things that would
be changed before the film version?
5. Can
you think of any changes to make your film more effective?
**You must
include a full bibliography. The website bel
ow will help
generate your references**
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Evidence checklist Summarise
evidence required, e.g. ‘leaflet’, ‘presentation notes’ etc.
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Task
1
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Word Document: An illustrative report
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Sources of information [insert useful
publications, websites, etc.]
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